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Unveiling the results of Wiley's 2019 Society Member Survey (now in its 5th year). We look at why younger members join, renew, receommend or lapse membership. We also reveal what aspects of the member offering they value most, and what societies can do to attract and retain early career researchers. Given the growing open research movement, we also asked for their views on how their society should be engaging with open access and open research.