Jennifer Regala

We bring together three people who have extensive experience in building communication strategies to ensure societies stay connected with their authors. Authors are looking for an outlet for their research – they want impact, they want recognition, they want readership, and they want to be part of a community that cares about their work. Societies are ideally placed to help authors achieve their goals and make those all-important connections. Societies also want to sure ensure their authors have a great author experience, and want to nurture those long-term relationships. So how do successful societies manage to stay connected? Particularly if they have outsourced their publishing to a commercial publisher? (This is something that we know comes up a lot). And how do author communications fit in with the overall communication strategy? After all authors are probably also conference delegates, readers, volunteers, members, editors, etc. Our contributors have a lot to say about strategies that have worked for them so join us for a conversation about the “author experience” and how to keep that important society/author relationship alive.

We’ve been talking about income (and activity) diversification for societies through 2021, but although we’ve mentioned publications in passing, we haven’t bitten the bullet and talked about them directly — until now. Our November event brings together leaders in publications at three societies who are all thinking deeply about the challenges of not just revenue diversification, but innovating more widely. Join us in conversation as we explore their thinking and experiences in leading their societies through change: not just thinking deeply about content and its value, but also thinking about culture, risk, and having an innovation mind-set.