We bring together three people who have extensive experience in building communication strategies to ensure societies stay connected with their authors.
Authors are looking for an outlet for their research – they want impact, they want recognition, they want readership, and they want to be part of a community that cares about their work. Societies are ideally placed to help authors achieve their goals and make those all-important connections. Societies also want to sure ensure their authors have a great author experience, and want to nurture those long-term relationships.
So how do successful societies manage to stay connected? Particularly if they have outsourced their publishing to a commercial publisher? (This is something that we know comes up a lot). And how do author communications fit in with the overall communication strategy? After all authors are probably also conference delegates, readers, volunteers, members, editors, etc.
Our contributors have a lot to say about strategies that have worked for them so join us for a conversation about the “author experience” and how to keep that important society/author relationship alive.