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Society Street Webinar Series

Society Street brings together leaders and future leaders of professional and academic societies to look holistically at their organizations, and to foster discussion, learning, and the sharing of insights and experiences of transforming learned societies into modern and relevant organizations. COVID-19 put a temporary stop to in-person conferences – and instead, Society Street implemented a program of webinars. Thanks to our sponsors, we are able to offer these webinars at no cost to attendees.

Schedule

Thursday 22 July 2021

Hybrid Events: The Next Big Challenge (July 2021)

15:00

2020 and (for most of us) 2021 saw events move entirely online. There were some great things that came out of it, including reduced carbon footprint, a greater reach into our communities for some … and a painful cut in meetings revenue. Many of us have been briefed with planning hybrid events for 2022, to make the most of both worlds. Many of us have questions. Society Street’s July event brings you a short presentation outlining the questions it is helpful to ask before planning the detail of an event, and brings together those in the thick of it to share what they are thinking about and how they have started to resolve some of the challenges for their events. Thanks to the continued support of our sponsors, it’s free to attend.

PRESENTATION

2021 07 22 A Conversation about Hybrid Events (Fireside Chat)

45:30

Webinar Series

Society Street brings together a group grappling with the practical issues of putting on a hybrid event to discuss the common challenges they are facing and how they are thinking of resolving them. Meetings have changed forever, and 2022 and beyond sees many societies looking to bring a “best of both” to their next meetings and discovering a whole raft of new challenges. Here they are in lively conversation discussing how they are managing hybrid, and touching on some of the issues they are thinking about. All three of them work within a society or with societies: Laura is the Executive Director of the International Communication Association, which is running a hybrid event in May 2022 in Paris; Theresa is currently the Head of Education at the British Society for Haematology and is planning their hybrid meeting for April 2022; and Violaine is the CEO of Cadmore Media and has been working with her society clients on resolving common issues they face as they plan their online and hybrid meetings going forwards.
PRESENTATION

2021 07 22 Known Unknowns: Questions to Ask when Planning a Hybrid Event (Presentation)

07:49

Webinar Series

Jessica Lawrence-Hurt, Chief Marketing Officer at Cadmore Media, brings us a short sharp burst of questions to consider when planning a hybrid event, along with some possible solutions. No two events are the same, and no two societies and associations are trying to achieve the same things with their meetings, so there are no hybrid event blueprints to follow. But there might be a few short cuts. Learn from Jessica the key questions you should be asking about your event.
Wednesday 31 March 2021

How To Approach Income Diversification for Societies

15:00

Revenue diversification is likely already in your society or association’s current strategy, and clearly the key to a healthy future. But where do you start? Society Street’s first event for 2021 covers: how a society can approach revenue diversification; a case study; a conversation with panellists who are product creators.

PRESENTATION

A Conversation about Product Development - with Product Creators

46:59

Webinar Series

Society Street brings together a group of experienced product inventors, innovation enablers, and creators in conversation, exploring ideas, challenges and opportunities for societies as they seek to diversify portfolio and generate new income. All of them have worked with societies and beyond in finding new ways to grow: Sam H is the co-founder and MD of 67 Bricks, an organization that helps societies (and other content rich organizations) maximise the value that already resides in their content; Liz is the Chief Product Officer and co-founder of the recently launched Hum, which works to help associations to improve their reach and revenue; Mike is the Managing Partner at Clarke & Esposito and has been has been creating products for societies for most of his career; and Simon, who is co-founder of Cadmore Media and consultant at Renew.
PRESENTATION

Product Development Case Study (Interview) – Bone & Joint Publishing

13:10

Webinar Series

Tracy interviews Emma about the product development process Bone & Joint Publishing went through, and finds out what the outcome of it was.
PRESENTATION

So You Need to Make More Money …

08:44

Webinar Series

Simon kicks off Society Street 2021 with a short presentation including practical tips on how to approach product development. He is a natural entrepreneur and inventor, with several successful business start-ups to his name, as well as several more he has helped others to start.
Wednesday 25 November 2020

2020 Webinar (November): Has the Pandemic been the Mother of Invention

14:00

This session explores our experiences of running annual meetings online in 2020, reflecting on what worked well and what worked less well, and how these experiences will inform meetings design and strategy going forwards.

PRESENTATION

Has the Pandemic been the Mother of Invention?

01:28:38

Webinar Series

This session explores our experiences of running annual meetings online in 2020, reflecting on what worked well and what worked less well, and how these experiences will inform meetings design and strategy going forwards. Tobey Jackson, from the American Institute of Aeronautics and Astronautics (AIAA), will share with us what AIAA did – and how that is shaping their thinking about what they do going forwards (sneak preview: there are some things that were better online that they will continue to do!). Find out more about what they did here: https://www.boscobel.com/how-to-do-a-virtual-conference-right-heres-what-aiaa-did/ Gemma Prunner-Thomas, from the European Economic Association, who, when planning for a pivoted online conference for August 2020 went back to first principles to design their event, and when she couldn’t find a platform that did what was needed, took the plunge and invented one. Sarah Stannage, from the International Institute for Conservation of Historic and Artistic Works (IIC), will be fresh from the IIC event which runs in the first week in November – and is a truly international, several-day event which will be a hub-and-spoke event: it has more attendees signed up than they have ever had before. She will talk about how they began to address issues like addressing the digital divide, time zones, and simply managing vast amounts of content.
Thursday 8 October 2020

2020 Webinar (October): Society Street in Conversation: Leading Through Turbulent Times

As the chief exec of a large charity with a social justice agenda which focusses on the rights of women and girls globally, Girish Menon brings a broad view to the challenges of leading through turbulent times, relevant to all of us. Katy Amberley is the chief exec of the British Society for Haematology and was keen to invite Girish to speak to us at Society Street to explore what increased global uncertainty means for those of us leading our mission-driven organizations: both for the organizations, but also for us as individuals.

PRESENTATION

2020 Webinar: Society Street in Conversation: Leading Through Turbulent Times

50:10

Webinar Series

As the chief exec of a large charity with a social justice agenda which focusses on the rights of women and girls globally, Girish Menon brings a broad view to the challenges of leading through turbulent times, relevant to all of us. Katy Amberley is the chief exec of the British Society for Haematology and was keen to invite Girish to speak to us at Society Street to explore what increased global uncertainty means for those of us leading our mission-driven organizations: both for the organizations, but also for us as individuals.
Wednesday 10 September 2020

2020 Webinar (September): Change! - Six Months On.

16:00

Cindy and Mary’s talks in the Change session from Society Street virtual was one many of our attendees found inspiring: it came at a time when many were floundering. Their session gave both reassurance and hope. We wanted to revisit some of the themes we covered in March, and ask Cindy and Mary to review where we are six months on How has COVID-19 developed our thinking? How are we adapting to the changes, and what skills do we need to develop and value to bring our organizations safely through the turbulent times ahead? What has been surprising about the last six months, and what opportunities do we see for the future?

PRESENTATION

Change! - Six Months On

57:09

Webinar Series

Cindy and Mary’s talks in the Change session from Society Street virtual was one many of our attendees found inspiring: it came at a time when many were floundering. Their session gave both reassurance and hope. We wanted to revisit some of the themes we covered in March, and ask Cindy and Mary to review where we are six months on How has COVID-19 developed our thinking? How are we adapting to the changes, and what skills do we need to develop and value to bring our organizations safely through the turbulent times ahead? What has been surprising about the last six months, and what opportunities do we see for the future?
Thursday 9th July 2020

Webinar: Thinking Holistically about Content

15:00

Julie and Paul will be presenting a case study of their experiences at AMA where they and their teams have broken the third wall of society publishing: bringing together journals and education into one end user experience. Through a collaborative effort, Julie and Paul bridged the gaps between brands, business models, editorial practice, technology platforms, and missions to innovatively reimagine education at the AMA and to recreate the experience with the physician and patient outcomes as the core goal. They will be answering questions from the audience, highlighting society publishing can differently about brand, mission, technology and content and begin to build customer-facing experiences by working across teams.

PRESENTATION

Thinking Holistically About Content: Working Together

55:00

Webinar Series

Julie and Paul will be presenting a case study of their experiences at AMA where they and their teams have broken the third wall of society publishing: bringing together journals and education into one end user experience. Through a collaborative effort, Julie and Paul bridged the gaps between brands, business models, editorial practice, technology platforms, and missions to innovatively reimagine education at the AMA and to recreate the experience with the physician and patient outcomes as the core goal. They will be answering questions from the audience, highlighting society publishing can differently about brand, mission, technology and content and begin to build customer-facing experiences by working across teams.
Thursday 11 June 2020

2020 Webinar: Who is Your Community?

11:00

One of the important sessions from our planned in-person event, we look at who it is that societies serve (and is your society doing what it should be doing to serve those communities)? What is it that younger potential members want? (Is membership an anachronistic notion, or does it foster a sense of tribe and belonging?) We start of this session with each of our early careerist speakers talking briefly on what they would like to see from Learned Societies, and we will then enter into a wider conversation about what societies could be doing, with contributions from the audience.

PRESENTATION

Who is Your Community

58:20

Webinar Series

One of the important sessions from our planned in-person event, we look at who it is that societies serve (and is your society doing what it should be doing to serve those communities)? What is it that younger potential members want? (Is membership an anachronistic notion, or does it foster a sense of tribe and belonging?) We start off this session with each of our early careerist speakers talking briefly on what they would like to see from Learned Societies, and we then enter into a wider conversation about what societies could be doing, with contributions from the audience.