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Product Development Case Study (Interview) – Bone & Joint Publishing

Tracy interviews Emma about the product development process Bone & Joint Publishing went through, and finds out what the outcome of it was.

Society Street Webinar Series


Society Street brings together leaders and future leaders of professional and academic societies to look holistically at their organizations, and to foster discussion, learning, and the sharing of insights and experiences of transforming learned societies into modern and relevant organizations. COVID-19 put a temporary stop to in-person conferences – and instead, Society Street implemented a program of webinars. Thanks to our sponsors, we are able to offer these webinars at no cost to attendees.

Emma Vodden


Director of Publishing, Bone & Joint Publishing

Tracy Gardner


Consultant, at Renew Consultants

Tracy has been consulting since 2004, working with societies, publishers and intermediaries on a wide range of projects including product development, strategic marketing and business development. She is a researcher and co-author for the How Readers Discover Content reports which have been published every 3 years since 2005. She has worked in scholarly communications since 1997, when she joined CatchWord as Marketing Manager, and later worked at CABI as head of marketing and product development.


How To Approach Income Diversification for Societies


Revenue diversification is likely already in your society or association’s current strategy, and clearly the key to a healthy future. But where do you start? Society Street’s first event for 2021 covers: how a society can approach revenue diversification; a case study; a conversation with panellists who are product creators.