Chief Marketing Officer - Colleen Scollans LLP
(Speaker in 2020)
Colleen Scollans is a seasoned marketing, digital strategy, and customer experience leader and consultant. With a strong background in Marketing and Digital transformation, Colleen helps organizations improve marketing performance, successfully leverage marketing technology, derive value from data, and pivot to customer centricity.
Prior to consulting, Colleen was the Chief Marketing Officer at Oxford University Press where she led 300 Marketing and Digital Strategy professionals around the world. Based in New York, she was responsible for Global Marketing across B2B and B2C channels, Digital Strategy for products, content, and customer digital experience, as well as Data/Analytics. Colleen spent many years transforming the global publishing company into a forward-thinking model that has grown their business.
In addition to Marketing, Colleen has also held leadership roles in Sales, Product, Digital, and E-commerce. She is known for driving strategic alignment and innovation around the customer.
Colleen loves to speak, advise, coach, and mentor on the strategic and operational aspects of Marketing. She is passionate about driving business transformation through a data-driven and customer focused modern marketing strategy and helping organizations successfully adopt marketing technology.