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2021 07 22 A Conversation about Hybrid Events (Fireside Chat)

Society Street brings together a group grappling with the practical issues of putting on a hybrid event to discuss the common challenges they are facing and how they are thinking of resolving them. Meetings have changed forever, and 2022 and beyond sees many societies looking to bring a “best of both” to their next meetings and discovering a whole raft of new challenges. Here they are in lively conversation discussing how they are managing hybrid, and touching on some of the issues they are thinking about. All three of them work within a society or with societies: Laura is the Executive Director of the International Communication Association, which is running a hybrid event in May 2022 in Paris; Theresa is currently the Head of Education at the British Society for Haematology and is planning their hybrid meeting for April 2022; and Violaine is the CEO of Cadmore Media and has been working with her society clients on resolving common issues they face as they plan their online and hybrid meetings going forwards.

Society Street Webinar Series


Society Street brings together leaders and future leaders of professional and academic societies to look holistically at their organizations, and to foster discussion, learning, and the sharing of insights and experiences of transforming learned societies into modern and relevant organizations. Society Street webinars run throughout the year. Thanks to our sponsors, we are able to offer these webinars at no cost to attendees.

Sam Burrell


Society Street Program Chair & Strategic Publishing Consultant, 67 Bricks

Laura Sawyer


Executive Director, International Communication Association

Laura Sawyer, contributor to Fireside Chat on Hybrid Events July 2021

Theresa Crossley


Head of Education (Maternity Cover), British Society for Haematology

Contributor to Fireside Chat on Hybrid Events July 2021

Violaine Iglesias


CEO & Co-founder - Cadmore Media

Contributor to Society Street 2021 as a panellist for a Fireside Chat on Hybrid Events. Speaker and webinar chair in 2020 After two decades of a career spanning academic and trade publishing, publishing technology and book translation, Violaine has recently launched Cadmore Media, a new streaming media platform specifically designed to facilitate the dissemination of scholarly and professional audiovisual content. By boosting the discoverability, indexability and accessibility of videos and podcasts, Cadmore gives publishers, societies and IGOs the tools they need to join the streaming revolution. Prior to Cadmore, Violaine worked at technology provider GVPi, SAGE Publishing and Penguin Random House. She holds a Master’s Degree in Publishing from ESCP Europe in Paris.


Hybrid Events: The Next Big Challenge (July 2021)


2020 and (for most of us) 2021 saw events move entirely online. There were some great things that came out of it, including reduced carbon footprint, a greater reach into our communities for some … and a painful cut in meetings revenue. Many of us have been briefed with planning hybrid events for 2022, to make the most of both worlds. Many of us have questions. Society Street’s July event brings you a short presentation outlining the questions it is helpful to ask before planning the detail of an event, and brings together those in the thick of it to share what they are thinking about and how they have started to resolve some of the challenges for their events. Thanks to the continued support of our sponsors, it’s free to attend.